Business Units overview

A Business Unit is a concept that Trustpilot uses to group all content related to a website. Each Trustpilot profile is linked to a Business Unit (domain), for example: Trustpilot.co.uk.
The Business Unit hosts your company’s ratings, reviews and responses. You might have access to multiple Business Units, for example: Trustpilot.co.uk, Trustpilot.dk , Trustpilot.com.

Each Business Unit has a unique ID. The Business Unit ID is required if you want to get reviews, create invitations, manage product reviews and use most other Trustpilot API endpoints.

Note

In most cases, your business Unit ID does not change. You should avoid finding your Business Unit ID each time you want to call an endpoint that requires it. Instead, you should store your Business Unit ID somewhere in your system.

Find your Business Unit ID

To find your Business Unit ID, you need to provide your API key in the header and use the following example:

curl -X GET "https://api.trustpilot.com/v1/business-units/find" \
  -G \
  --data-urlencode "name=<your domain name>" \
  -H "apikey: <your API key>"